Focus 250: 90 Days to Activate - Week 12

My Sponsor Squad

As an eXp agent, you know that your revenue share group runs 7-levels deep. In The Agent Collective family, we want to make sure you can actually make direct connections with the unique 7-agent network that’s paved the way for your own sponsorship.

Whether or not you know all these agents yet, they can be a crucial part of your support system — just like you are or will be to the agents you sponsor into the organization. We encourage you to reach out to any member of your squad for coaching, support, or guidance.

Note: You may see missing information here if some of the agents in your Squad have not yet created their profiles. Don’t worry — we’ll have the whole Agent Collective family onboarded very soon!

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About the Show

90 Days to Activate” is a structured growth program designed to transform real estate agents into leaders who can build and scale high-performing organizations through duplication—not just personal production.

At its core, the program shifts the focus away from individual recruiting and toward developing rising leaders—agents who not only join but go on to sponsor and activate others. This creates a ripple effect of growth, turning linear effort into exponential expansion.

Participants begin by evaluating how they currently spend their time, using frameworks like the 4 Quadrants to identify gaps between income-producing activities and long-term wealth-building efforts like revenue share. From there, they are introduced to a simple, repeatable recruitment system:

Invite → Resource → 3-Way Call → Decision

This system becomes the foundation for duplication across the organization.

A key component of the program is the Game Plan Interview, a structured process used to launch or relaunch agents into recruiting with clarity and direction. Leaders are trained to standardize this process while still allowing for personal style in delivery and follow-up.

The program also emphasizes:

Taking inventory of your organization to align agents with the right path (selling vs. building)
Creating small, consistent actions that scale across teams
Building a culture of accountability, recognition, and simplicity
Leveraging weekly rhythms and calls to support growth at every level

Participants are given weekly assignments, including conducting interviews, promoting events, and activating their teams, all leading toward key launch moments that drive momentum.

EP Week 12
49:17 min

Focus 250: 90 Days to Activate – Week 12

In This Episode

The meeting focused on training and developing skills for agent attraction and duplication within eXp Realty. Jesse led a discussion about the two key skills leaders need to master: leading partner intro Zoom calls and conducting launch calls. The group reviewed a new Agent Attraction Playbook and cheat sheet that outlines a three-phase duplication process (Launch, Activate, Duplicate) with specific protocols and procedures. Jesse announced upcoming events including a duplication mastermind in San Diego on September 14th and an Agent Attraction Bootcamp on September 15th, with plans for similar events in Cleveland, Denver, and Seattle in 2027. The conversation also covered how to effectively train new agents and the importance of creating duplicatable systems to achieve scalable results.

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