The meeting, led by Ed Lane, focused on teaching the “power of three” script for real estate listing appointments. Ed explained that most agents give sellers a price range, which he argued shows a lack of certainty. He advocated for presenting three concrete numbers: the market value, the list price strategy, and the ultimate sale price. Ed emphasized that this approach differentiates agents by demonstrating confidence and strategy, rather than guessing. He also discussed the importance of inoculating sellers to market shifts and recommended using a cancellation agreement to empower clients. The session concluded with Ed offering to answer questions, but none were asked.